Oh What a Feeling!

Remember that saying as you watched the person on the Toyota commercial jump into the air? I wonder where those people are today, possibly feeling a bit different about the brand they chose, and perhaps not. Isn’t it funny how a brand is so subject to not only the happenings around it, but to the way in which the leadership of that brand reacts during a crisis. There seems to be almost a daily example of how people’s reaction to a given set of circumstances can dictate the result of the situation. Entire cottage industries have been built around coaching and teaching people in the spotlight the right way to react to certain situation. This seems to be so literally true, that it has actually become a tool which can be put to use in a proactive way. For example, I seem to be falling from the spotlight, so I’ll create a stir in the media by doing something which gains everyone’s attention, and I already know how I’m going to respond to it. (i.e. Britney Spears)

The point for this short article is to relating this back to the experience of working with clients, customers, vendors, and even fellow realtors. I recently received a great email about the concept that 10% of live is made up of what happens to you… and 90% of life is decided by how you react. This concept may have underestimated his theory because it may apply to almost every scenario of life. Marriage, children, and work all fit this mold and when you start to think about how we react to any given situation, my guess is you’ll come to the same realization I have. So the next time a customer disappoints you, the next time your kids make you mad, think about how you react and see what happens.